T Brand Studio:
New York Times
Role: Art direction and design
I worked on a wide array of brands during my time at T Brand Studio (the advertising design studio of the New York Times). Below are several print campaigns I worked on.
Amazon Prime Video: The Marvelous Mrs. Maisel
As season 3 of The Marvelous Mrs. Maisel approached, I was tasked to create a print spread that mimicked a real NYT paper from the 60’s with Maisel specific ads throughout. I also supplemented the campaign by creating a wrap around a subway car as well as a Mrs. Maisel themed comedy roast that would host real current comedians roasting the actress that plays Mrs. Maisel, Rachel Brosnahan.
NYT x Facebook/Meta
I created a Sunday Times center spread to promote Facebook’s AR technology. Once you scan the QR code, it would lead you to verified Covid prevention, news, and information.
I created a two layer spread promoting the premiere of The Crown. The first layer (left) is a vellum paper that would tease an “invitation” designed with the Queen’s items. Once it’s pulled back the second layer revealed the opened invitation with it’s details in a more modern setting, as if it was in your own home.
Netflix: The Crown
Creative Director: Sydney Levin, Rachel Birmbaum
Design Director: Nicole Marie Rincon
Designer: Yinersi Gonzalez