Hello

I’m a freelance Art Director / Designer / Illustrator based out of Brooklyn, NY. I love toys, animation, hot sauce, small cute things, and math, because I’m Asian. Jk. Math is lame.

But noodles rule.

 

Holler at your lady friend.

 

Hello@Hannah-Choi.com
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ChoiToy.com - art blog

Smirnoff

Agency: Profero

Role: Art Direction / Design

LIVE SITE

Created the social campaign for Smirnoff app to channel users to gather their good times through Mixhibit.

 

NY Times

Agency: Profero

Role: Art Direction / Design

LIVE SITE

Designed the section of the NY Times that’s geared towards college students and professors for research/resources.

Kumon

Agency: Steak Group

Role: Art Direction / Illustration

To increase social engagement through Kumon’s Facebook, I created illustrations for a more image driven campaign.

Citi Pond at Bryant Park

Agency: Publicis

Role: Art Direction

Copywriter: Jen Stopka

Created the winter campaign for the Bryant Park holiday event that lasts October to February every year. Citipond is the only place where you can skate, shop, and eat in all of NYC.

IMAX 3D

Agency: Sid Lee NY

Role: Art Direction

Art directed and designed a series of posters to accompany superhero blockbusters.

Saved By The Bell

Personal Project

Role: Illustration

Ah, well. This was a result of a Netflix binge.

Street Soccer USA

Agency: Publicis

Role: Art Direction

Copywriter: Jen Stopka

* 2013 Silver Addy

Created the campaign for the non-profit street soccer group that helps prevent homeless through teamwork and sportsmanship.

Levi’s

Role: Art Direction

Copywriter: Scott Cleveland

Created a campaign to bring Americana back to the iconic denim brand and inspire people to work with their hands again.

The Body Shop

Agency: CHI & Partners

Role: Art Direction / Illustration

Created these illustrations for the product launch of the Body Butter Duo, The Body Shop’s most popular items.

Jell-O

Role: Art Direction

Copywriter: Scott Cleveland

Created a print driven campaign for the more silly side of Jell-O. Along with some close-up shots from the photoshoot of the edible fun food.

Folded Wood

Personal Project

I wanted to juxtapose hard material like wood and something easy to manipulate like paper so I created a typographical alphabet using wood but following the rules of origami.

Daily Candy

Agency: Daily Candy / NBC Universal

Role: Art Direction / Design

Designed the biggest editorial article for the Daily Candy featured all their editors along with more than 100 of their favorite products.

Citibank Digital Campaign

Agency: Publicis

Role: Art Direction / Design

Copywriter: Jen Stopka

Created several digital campaigns for Citibank, some featuring partnerships with Beyoncé, weather.com, the NY Mets, and more.

Brillio

Agency: Jack Morton

Role: Art Direction / Design

LIVE SITE

Created the website for the start-up technology consultancy brand, Brillio.

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