Q-tips Social Rebrand

Agency: Weber Shandwick
Role: Creative and Art Direction, Production

Q-tips wanted to shift their beauty tool image to an all encompassing item such as: cleaning, arts & crafts, entertainment, nail art, & etc. I lead the creative team to develop a new visual guideline for all social channels to be inspirational content. We created handmade crafts internally, developed relationships with social influencers/artists for sponsored posts, and made DIY step by steps. The word spread throughout the arts & crafts community and we increased the number of followers and fans by 250%.

All of the Q-tips crafts in this section was handmade by me.